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The Future Proof Media Blog

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What does changing the behaviour of an entire nation look like during a global pandemic, and how do you encourage

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Digital privacy has been the subject of discussion for the past several years. Within the continuously evolving digital marketing ecosystem, brands have been able to align with consumer interest better than ever before by offering a more personalised ad experience through targeting and tracking by way of the various ad platforms, such as Facebook, Google, and Twitter. This process has been threatened by Apple’s upcoming iOS 14 update.

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Music has the power to create a visceral feeling of emotion. When fused with an advertising campaign, it has the

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“Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you

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Surveys, Focus Groups, Etc. All used to collect insights into what the public want or need. But people lie. How do we tackle this? Enter Neuromarketing

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What is a brand? How do I turn my business into a brand? And how should I position my brand in such a busy marketplace? Learn more here

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The Troll is traditionally something brands are afraid of, or have had to deal with happening to them. Now it is used as a marketing tool

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There are many alternative ways to get your brand noticed. Here's how you can attract audiences, showcase expertise & ultimately your customer base for free

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The "We The North" campaign is one of Sport's most iconic rebrands. The rollout campaign has transformed the Raptors organisation. Learn more in this piece

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Sometimes it’s important to ‘stop swinging’, hold your hands up & navigate the mess. Every business will face a PR crisis, this example of what NOT to do

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Advertisements, they are everywhere!! But how and why are these specific advertisments landing before you? We explore the methods used to target consumers

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Questionable policies & behaviour couldn't stop Donald & Brand Trump from being elected as the 45th President of the USA. We investigate how

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Just last week I took a walk down Pearse Street for a small experiment in marketing, I decided to stop

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Bohemian FC was a club on the brink of going bust not too long ago. They were on a day

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Are you looking to create awareness for your brand or business? Take a look here for some simple tips & tools for letting everyone know about your offering.

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Is your website not appearing within your Google searches? Here's wan exploration of the reasons why and what you can do to fix this

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Ahhh brand ambassadors, we’ve seen some good ones and of course some bad ones in our time but one thing is for sure, the perfect ambassador can provide massive benefit to a brand when utilised correctly.

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Events are a hugely under-utilized marketing tool. In this piece we will outline the benefits and the tips and tricks to make the most of your event

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