Dublin City Sportsfest 2020

#ThisIsMyDublin Campaign

Overview

Dublin City Sport & Wellbeing Partnership and FUTURE PROOF MEDIA partnered together for the Promotional Campaign for Dublin Sportsfest 2019.

To achieve this we used the #ThisIsMyDublin concept which leveraged the following services:

Marketing Strategy

Public Relations

Digital Marketing

Creative Services

Out of Home

This is My Dublin Concept

Dublin, like all cities is far from perfect but it is our city and we love it for many reasons.

The #ThisIsMyDublin campaign highlighted what makes Dublin so special to all who live here and showcased the great work of the Dublin City Sport & Wellbeing Partnership.

Everyone has their own personal experience of Dublin and we intend to embrace our differences & unite.

#ThisIsMyDublin acted as the vehicle to build an enthusiastic community who want to partake in Sportsfest 2019.

Campaign Structure

The entire campaign was centred around ordinary people doing extraordinary things within the community of Dublin City while highlighting & embracing the diversity in everyone’s personal experiences of life in Dublin City.

The rollout strategy focussed on 8 diverse, standalone stories producing a 10-part video series, still image photography, written editorial content that we amplified through Public Relations, Social Media & Out of Home Advertising.

Campaign Launch Event

Video Series

  • An initial Promotional Video that provided teaser content from each of the local hero stories to raise awareness at a mass scale of the content to come
  • 8 Full-length short films based on local heroes within the community of Dublin. Within these short films they explain what their version of Dublin is, their own inspiring story, how their lives have been impacted by the work of the Dublin City Sport & Wellbeing Partnership and the reasons why their are looking forward to Sportsfest
  • The high-profile sporting ambassadors who were recruited for the launch also created their own #ThisIsMyDublin videos which helped amplify the message on a large scale due to the connection that the people of Dublin have with these stars
  • A highlight video produced from Sportsfest, capturing the scope of sport going on across the city while also reflecting the diverse group of people who are benefitting from the work of the DCSWP
  • Click here to see the full video series

Still Image Content

All throughout the campaign, high-impact imagery was captured of the respective local heroes, high-profile sporting ambassadors & the events of Sportsfest to produce a suite of photographic content that can be leveraged long into the future.

Some examples can be seen in the gallery

Editorial Series

We coordinated one-to-one interviews with one of Ireland’s leading journalists where the intention was to produce a library of editorial content that conveyed the message behind #ThisIsMyDublin.

A microsite was then built to host these detailed discussions, the content produced included:

Sportsfest Week & Live Coverage

During the week of Sportsfest we travelled around to the events each day in order to capture & showcase the vast amount of activity going on across the city

We attended every flagship event, while also attending the standout partner, co-funded & centre activities.

The intention was to ensure that the diversity in sports, the attendees & the locations was showcased to the public throughout the week

  • Social Updates
  • Photography
  • Event Highlight Footage (Drone & Ground Level Footage)
  • Participant Interviews

Campaign Results

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