Dublin City Sportsfest 2019

#ThisIsMyDublin Campaign


Dublin City Sport & Wellbeing Partnership and FUTURE PROOF MEDIA partnered together for the Promotional Campaign for Dublin Sportsfest 2019.

To achieve this we used the #ThisIsMyDublin concept which leveraged the following services:

Marketing Strategy

Public Relations

Digital Marketing

Creative Services

Out of Home

This is My Dublin Concept

Dublin, like all cities is far from perfect but it is our city and we love it for many reasons.

The #ThisIsMyDublin campaign highlighted what makes Dublin so special to all who live here and showcased the great work of the Dublin City Sport & Wellbeing Partnership.

Everyone has their own personal experience of Dublin and we intend to embrace our differences & unite.

#ThisIsMyDublin acted as the vehicle to build an enthusiastic community who want to partake in Sportsfest 2019.

Campaign Structure

The entire campaign was centred around ordinary people doing extraordinary things within the community of Dublin City while highlighting & embracing the diversity in everyone’s personal experiences of life in Dublin City.

The rollout strategy focussed on 8 diverse, standalone stories producing a 10-part video series, still image photography, written editorial content that we amplified through Public Relations, Social Media & Out of Home Advertising.


Campaign Launch Event

Video Series

Still Image Content

All throughout the campaign, high-impact imagery was captured of the respective local heroes, high-profile sporting ambassadors & the events of Sportsfest to produce a suite of photographic content that can be leveraged long into the future.

Some examples can be seen in the gallery

Editorial Series

We coordinated one-to-one interviews with one of Ireland’s leading journalists where the intention was to produce a library of editorial content that conveyed the message behind #ThisIsMyDublin.

A microsite was then built to host these detailed discussions, the content produced included:


Sportsfest Week & Live Coverage

During the week of Sportsfest we travelled around to the events each day in order to capture & showcase the vast amount of activity going on across the city

We attended every flagship event, while also attending the standout partner, co-funded & centre activities.

The intention was to ensure that the diversity in sports, the attendees & the locations was showcased to the public throughout the week

Campaign Results

0 %

Facebook Audience

0 %

Instagram Audience

0 %

Twitter Audience


Video Views


Total Reach


Total Engagements


Total Shares


Total Likes