Campaign Overview
Working with AIG Ireland, we launched the ‘Show Your Skill’ competition as part of their support for the 20×20 movement.
The initiative called on female athletes at all levels across all sporting groups to showcase their skill by entering an online competition with the chance to win a monthly €1,000 prize.
We posted content across social channels which included Facebook, TikTok, Instagram and Twitter.
The campaign amplified the #EffortIsEqual message further reinforcing AIG’s support for women in sport.
Social Media Results
Below is the most liked posts across each of the channels.
The results below include paid & organic posts. The ads used included Instagram placements.
TikTok
The results generated by TikTok were all through organic posting.
The results generated here are a combination of paid and organic posts.
The results generated through Instagram were all organic.
