Re-Launch of Wigoders
Create mass awareness of Wigoders re-entry to the market
Increase footfall in Wigoders Longmile Road store
Generate media coverage that will span across summer months
Improve & optimise the online presence of the brand to increase web traffic
What We Did
Recruited three high-profile GAA stars as ambassadors for a PR launch.
Created photography & content to be leveraged across Wigoders social channels
Organised a series of round table and one-on-one interviews between ambassadors & mainstream media
Regular touchpoints with all journalists to ensure coverage was used & linked back to Wigoders.
Detailed impact reporting on all coverage and impact results.
Launch Day Results
Coverage of Wigoders landed in six national print newspapers.
Wigoders showcased across thirteen different online publishers.
Brand mentioned across five national radio stations (Newstalk, Today FM, RTE, 2fm, fm104) and also Irelands biggest GAA podcast (The GAA Hour).
Reached a targeted audience of 1.1 Million
Created a brand affinity which is directly reflected in sales and revenue.
Created mass awareness of Wigoders brand to 1.1 million people
Grew website traffic from 800 per month to 2,100 unique users
Created a suite of imagery with ambassadors to be used throughout the whole year
Generated longevity with timed coverage being released through summer in SBP, Sindo, & Newstalk
Customer tracking survey revealed that 64% of new customers in the month of the launch heard about Wigoders through press coverage generated.