Digital Plumbing Set-Up (Pixel Set-Up & Retargeting Audience Definition)
Increase the volume of high-value web traffic from the U.K. & Ireland
Decrease the Cost-Per-Click when targeting high-value audiences within the UK & Ireland
What We Did
Content Advisory
Digital Plumbing Set-Up (Retargeting Pixel Set-Up)
Social Media AdSet & Audience Optimisation
Public Relations & Brand Development
Brand Partnership Development
Results to date
Social Media Following grown by 24%
Increased UK based traffic by 9% (Jan-Jul ’18 vs. Jan-Jul ’19)
Increased Irish-Based traffic by 461% (Jan-Jul ’18 vs. Jan-Jul ’19)
Decreased the Cost-Per-Click from 0.07 to 0.01
Secured Carling as a brand partner, providing sponsorship for The Football Faithful as a whole
Secured placement on news aggregators such as One Football & JAFA Application
Future Roadmap
Continue to increase the growth in high-value traffic to the site
Develop The Football Faithful into a viable option for segmented sponsorship opportunities
Live Event Management & Content
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