Create mass awareness of the launch of Physio Led Personal Training.
Generate a premium image via ambassadors within the target market.
Create a suite of dynamic imagery with ambassadors for use on social media.
Increase subscriptions for Physio Led Fitness
What We Did
Recruited two high-profile GAA stars as ambassadors for a PR launch.
Created photography & content to be leveraged across Sports Physio Ireland social channels
Organised a series of round table and one-on-one interviews between ambassadors & mainstream media
Launch Day Results
Coverage of Physio Led Personal Training landed in seven national print newspapers.
Sports Physio Ireland was showcased across thirteen different online publishers
Brand mentions across four national radio stations
Reached a targeted audience of 900K+.
Created a brand affinity which has directly reflected in sales and revenue.
Campaign Impact
Generated mass awareness of the new Physio Led Personal Training Service to 900K+ people
Grew Website Traffic by 25%
Created a suite of imagery with ambassadors to be used for promotion throughout the whole year
Grew Social Media following by 12%
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