Sports physio Ireland

Physio Led Fitness Personal Training

Launch Goals

  • Create mass awareness of the launch of Physio Led Personal Training.
  • Generate a premium image via ambassadors within the target market.
  • Create a suite of dynamic imagery with ambassadors for use on social media.
  • Increase subscriptions for Physio Led Fitness

What We Did

  • Recruited two high-profile GAA stars as ambassadors for a PR launch.
  • Created photography & content to be leveraged across Sports Physio Ireland social channels
  • Organised a series of round table and one-on-one interviews between ambassadors & mainstream media

Launch Day Results

  • Coverage of Physio Led Personal Training landed in seven national print newspapers.
  • Sports Physio Ireland was showcased across thirteen different online publishers
  • Brand mentions across four national radio stations
  • Reached a targeted audience of 900K+.
  • Created a brand affinity which has directly reflected in sales and revenue.

Campaign Impact

  • Generated mass awareness of the new Physio Led Personal Training Service to 900K+ people
  • Grew Website Traffic by 25%
  • Created a suite of imagery with ambassadors to be used for promotion throughout the whole year
  • Grew Social Media following by 12%