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Leisureplex
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Leisureplex - Share your summer
Media Launch & Content Creation Day
Brief
Launch the Leisureplex "Share Your Summer" campaign
Generate mass awareness for Leisureplex as a whole within the mainstream media
Create a suite of content (photo & video) that can be leveraged across Social Media for targeted advertising.
What We Did
Recruited high-profile inter-county GAA stars from the Leisureplex target markets (Dublin & Cork)
Created a suite of photographic content with ambassadors showcasing the Leisureplex brand.
Created an engaging video of the ambassadors of photographic content with ambassadors competing in an inter-county "Leisureplex Challenge"
Organised a series of round table and one-on-one interviews with national media, TV and radio
Launch Day Results
Coverage of Leisureplex & the "Share Your Summer" landed in seven national print newspapers.
Leisureplex showcased across thirteen different online publishers
Brand mentioned across four national radio stations (Newstalk, 98FM, RTE, 2FM, FM104)
Reached a targeted audience of 1.4 million.
Created a brand affinity which is directly reflected in sales and revenue.
Campaign Impact
Created mass awareness of Leisureplex brand to 1.4 million people
Grew Website Traffic by 46%
Created a suite of still image & video content with ambassadors that can be used for targeted advertising
