Leisureplex - Share your summer

Media Launch & Content Creation Day

Brief

  • Launch the Leisureplex "Share Your Summer" campaign
  • Generate mass awareness for Leisureplex as a whole within the mainstream media
  • Create a suite of content (photo & video) that can be leveraged across Social Media for targeted advertising.

What We Did

  • Recruited high-profile inter-county GAA stars from the Leisureplex target markets (Dublin & Cork)
  • Created a suite of photographic content with ambassadors showcasing the Leisureplex brand.
  • Created an engaging video of the ambassadors of photographic content with ambassadors competing in an inter-county "Leisureplex Challenge"
  • Organised a series of round table and one-on-one interviews with national media, TV and radio

Launch Day Results

  • Coverage of Leisureplex & the "Share Your Summer" landed in seven national print newspapers.
  • Leisureplex showcased across thirteen different online publishers
  • Brand mentioned across four national radio stations (Newstalk, 98FM, RTE, 2FM, FM104)
  • Reached a targeted audience of 1.4 million.
  • Created a brand affinity which is directly reflected in sales and revenue.

Campaign Impact

  • Created mass awareness of Leisureplex brand to 1.4 million people
  • Grew Website Traffic by 46%
  • Created a suite of still image & video content with ambassadors that can be used for targeted advertising
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