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Leisureplex - Share your summer
Media Launch & Content Creation Day
Brief
Launch the Leisureplex "Share Your Summer" campaign
Generate mass awareness for Leisureplex as a whole within the mainstream media
Create a suite of content (photo & video) that can be leveraged across Social Media for targeted advertising.
What We Did
Recruited high-profile inter-county GAA stars from the Leisureplex target markets (Dublin & Cork)
Created a suite of photographic content with ambassadors showcasing the Leisureplex brand.
Created an engaging video of the ambassadors of photographic content with ambassadors competing in an inter-county "Leisureplex Challenge"
Organised a series of round table and one-on-one interviews with national media, TV and radio
Launch Day Results
The Leisureplex "Share Your Summer" landed in fiteen separate print media pieces
Leisureplex featured fifteen times across online media
Brand mentioned across four national & local radio stations
Reached a targeted audience of 1M+
Created a brand affinity which is directly reflected in sales and revenue.
Campaign Impact
Created mass awareness of Leisureplex brand to 1M+ people
Created a suite of still image & video content with ambassadors that can be used for targeted advertising
