Launch of 2019 Teamwear Range
Create mass awareness of Bodibro within the GAA market.
Create a premium image through linking with high profile ambassadors.
Generate media coverage that will span across a number of weeks.
Create a suite of dynamic imagery with ambassadors for use on social media.
Increase online sales of GAA team gear
What We Did
Recruited five inter-county GAA stars as ambassadors for a PR launch that landed coverage in the national press.
Created photography & content with ambassadors which is being used on Bodibro social channels to grow reach & association with players.
Organised a series of round table and one-on-one interviews with national media, TV and radio
Gifted media & influencers with free jerseys and hoodies to create brand affinity.
Launch Day Results
Coverage of Bodibro landed in seven national print newspapers.
Bodibro showcased across thirteen different online publishers
Brand mentioned across four national radio stations (Newstalk, 98FM, RTE, 2FM, FM104)
Reached a targeted audience of 1.4 million.
Created a brand affinity which is directly reflected in sales and revenue.
Created mass awareness of Bodibro brand to 1.4 million people
Grew Website Traffic by 46%
Created a suite of imagery with ambassadors to be used throughout the whole year
Increased sales in month one after launch by 28%
Grew Social Media following by 15%