Launch of 2019 Teamwear Range

Launch Goals

  • Create mass awareness of Bodibro within the GAA market.
  • Create a premium image through linking with high profile ambassadors.
  • Generate media coverage that will span across a number of weeks.
  • Create a suite of dynamic imagery with ambassadors for use on social media.
  • Increase online sales of GAA team gear

What We Did

  • Recruited five inter-county GAA stars as ambassadors for a PR launch that landed coverage in the national press.
  • Created photography & content with ambassadors which is being used on Bodibro social channels to grow reach & association with players.
  • Organised a series of round table and one-on-one interviews with national media, TV and radio
  • Gifted media & influencers with free jerseys and hoodies to create brand affinity.

Launch Day Results

  • Coverage of Bodibro landed in seven national print newspapers.
  • Bodibro showcased across thirteen different online publishers
  • Brand mentioned across four national radio stations (Newstalk, 98FM, RTE, 2FM, FM104)
  • Reached a targeted audience of 1.4 million.
  • Created a brand affinity which is directly reflected in sales and revenue.

Campaign Impact

  • Created mass awareness of Bodibro brand to 1.4 million people
  • Grew Website Traffic by 46%
  • Created a suite of imagery with ambassadors to be used throughout the whole year
  • Increased sales in month one after launch by 28%​
  • Grew Social Media following by 15%​